illwerke vkw

Every superhero started small. Usually with that confusing moment of realising there is something there that others don’t have.

That is exactly the moment the apprentice campaign for illwerke vkw shows. In the living room, at the gym, in a restaurant, at the hardware store and in the cinema, young people are just discovering their superpowers: things move, hair stands on end, and something is definitely in the air. The question appears on screen: “Spürst du die Energie?” Can you feel the energy?

Anyone who feels it needs a place to learn how to handle it. For other heroes that’s called an academy; here it’s called an apprenticeship. illwerke vkw trains what these young people have in them, and the campaign tells them so directly: “Hier bist du richtig!” You’re in the right place.