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A good spot starts with a good idea. I develop the concept and screenplay, direct, and see the production through to the finished film. I particularly enjoy apprentice and recruiting campaigns: young people are the most honest audience there is.

Examples: HILTI Group – HILTI Morgenroutine, illwerke vkw – Your Energy – Du machst den Unterschied!, vkw Glasfaser – Langsames Internet ist Geschichte, Hypo Immobilien & Leasing – Weil's funktioniert.

A corporate film should show who you are. I look for the story behind your company and tell it so that people know you a little better afterwards – and like you a little more.

Examples: DMG Mori – M1 Milling Machine – The new master class for every shop floor

Complex subjects, told clearly and with suspense. Research, screenplay and direction from one source. I learn something new every time – most recently, quite a lot about the power grid.

Examples: illwerke vkw – 50 Hz – Wie wir einen Blackout vermeiden, Döpfner Fenster – Fenestram Ligni, der Fensterbaum

Some products don’t explain themselves. That’s when I’m happy to help – with live action or animation.

Examples: Thorn Lighting – Thorn Lighting, SIE CONNECT – S.I.E – chips.ac

Writing and making films is what it’s all about. I write screenplays and direct – for my own productions as well as for agencies and production companies.